Draft Alpha
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Draft Alpha

Draft Alpha helps you build your first brand identity, instantly. From voice and tone to content rules, we turn your ideas into a clear, consistent brand system. Then we help...

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What is Draft Alpha?

Draft Alpha helps you build your first brand identity, instantly. From voice and tone to content rules, we turn your ideas into a clear, consistent brand system. Then we help your team apply that brand at scale, across every product screen, workflow, and team.

Key Features

Generate Brand Identity

Input your company url and Draft Alpha will create a brand identity skeleton with brand guideline directives such as a mission statement, vision statement, company values and personality. Draft Alpha will also produce a suggested target audience, a tonal framework and a list of grammar rules to be followed.

Configure Brand Identity

You can edit, add, or remove any brand object to suit your personal taste.

Apply Brand Identity

Once you have your new brand identity stored centrally in Draft Alpha, you can use the brand detection and brand improvement features. Simply run content through Draft Alpha, and learn if there are any brand violations. If so, Draft Alpha will produce brand aligned improvements.

Figma Integration

Access all of the value Draft Alpha has to offer inside Figma with the Draft Alpha plugin.

Tool Information

Category

Marketing

Pricing

Free

Last Updated

11 May 2025

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